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"e-marketing blog"
As an e-marketer, you may already use or provide premium SMS and MMS services—SMS content services billed at a premium fee for things like competition entries and ringtone downloads—or you may be thinking about it. As well as complying with the Mobile Premium Services Code 2011 (commonly known as the MPS Code), you must also [...]
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It’s a digital world and we’ve all received emails and text messages that seem like a scam. But the ACMA often receives complaints about potential scams that turn out to be marketing messages sent by legitimate businesses (and sometimes even by businesses that the complainant has dealt with). We’d like to share some tips so [...]
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If you’re looking to expand your business, the lure of a purchased marketing list or database as a source of potential customers may be too great to ignore. But before you use one, let’s look at the risks.
Purchased lists and databases have the potential to wreak havoc on your reputation. People don’t usually appreciate [...]
Continue Reading →E-marketing is becoming an increasingly crucial part of any business’s promotional strategy. How you manage this process can make or break a consumer’s confidence in your brand and business—regardless of who actually sends the message.
Do any of the following scenarios apply to you?
- Part of your brand’s e-marketing strategy is determined by head [...] Continue Reading →
Why have I received this email from the ACMA? What to do if you’re contacted about spam!
The ACMA receives thousands of reports from the public every month about email and SMS messages that they think might be spam. One of the most important things we do with these reports is contact the companies we [...]
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Welcome to the first e-marketing blog of 2012. Now that the holiday season has come and gone, you have the opportunity to take a breath and focus on your plans for the year ahead. And no matter what sort of business you own or advertise, if you intend to market with electronic messages you MUST [...]
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Getting the balance right with e-marketing
It’s December already … and in a year that has been pretty tough, you’re probably thinking about ways to entice customers to celebrate the holiday season by purchasing from you. This is, of course, the perfect time to excite old customers and attract new ones. However, an opportunity to [...]
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Increasing the awareness of your business in the marketplace is essential for its growth. E-marketing can be a simple and effective means of achieving this, but we at the ACMA are often baffled by the fact that many businesses get this wrong, by simply not telling a customer who they are, and how to contact [...]
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The ACMA’s manager of the Anti-Spam team, Julia Cornwell McKean, brings this blog to us from Paris, where she is involved in a number of international meetings to discuss global approaches to the fight against spam.
On my way to Paris, I was so pleased to stop in Brisbane and attend and present at the [...]
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How can you make your electronic marketing list work better for you?
This is an important question for any business (and especially SME) that wants to sustain continued growth and success. Almost as important as finding effective ways to add to your marketing list, having an easy and operational way to remove customers when they [...]
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