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"e-marketing blog"
When is consent not consent? When it’s not informed.
‘I gave them my email address/mobile phone number, but I didn’t realise they were going to start sending me all these messages.’
This is one of the most common complaints we receive. And we often find that the business involved did all the hard work [...]
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Many businesses use e-marketing templates that automatically incorporate their contact details and an unsubscribe facility, information that is required by the Spam Act. But it’s still important to test your campaigns to make sure everything is working properly. All too often, we encounter e-marketers who don’t know that their unsubscribe or contact details have ‘dropped [...]
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Regular email newsletters are a great way to develop a relationship with your customers by providing useful and informative content. They can also help to build brand loyalty by giving you a forum to cross-promote additional products and services. A good email newsletter can be a valuable part of your marketing strategy.
But did you [...]
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One of the most common types of complaint we deal with comes from people who’ve received a marketing message from a business they’ve never heard of. They’re wondering how that business came to have their personal email address—and they’re not happy! It often turns out that the complainant’s email address was given to the marketer [...]
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Are you about to ramp up your marketing with a snap campaign aimed at next week’s Click Frenzy? These kinds of events are an excellent opportunity to extend your e-marketing reach to customers who are genuinely interested in your business. As we’ve previously said, ‘Express consent is best consent’, but sometimes getting this premium [...]
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We all know e-marketing is an important part of modern business. But how do you know if you’re getting the balance right? Are you sending too much material and alienating your customers? Or are you not engaging your customers enough and missing out on possible sales? Is your current e-marketing strategy effective? We’d like to [...]
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Whether you market by email or SMS, you need to enable your customers to opt out of receiving further messages. This blog looks at how easy it is to meet this critical obligation and how doing so can help your reputation.
So what do I need to do?
Your marketing message must include an electronic [...]
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We often receive complaints like this from consumers who have filled in an enquiry form only to find that they subsequently start to receive marketing messages. One thing we’ve learnt is that consumers don’t like it. Not one little bit.
We know that it’s a competitive marketplace out there and that businesses need to generate [...]
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Double opt-in—what are the benefits?
In an earlier post, we told you that express consent is best. Today, we want to talk about one of the ways to get express consent. Requesting confirmation from new subscribers using the medium you intend to market with—sometimes referred to as double opt-in—is one way to be sure [...]
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Businesses often ask us if they can send marketing messages to their quite lengthy—and sometimes very old—lists of current and previous customers. All too frequently, we have to remind marketers to put themselves into the shoes of their customers. How would you respond to a message from a business you haven’t dealt with in days, [...]
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